Black and white portrait of Jonathan Hay wearing a camouflage hoodie and a patterned bandana.
THE HIGHEST LEVEL OF PUBLICITY STRATEGY

A phone that rings with global coverage.

Securing global coverage, placing narratives & managing reputations with absolute precision. Because the right story told to the right person at the right time changes everything.

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We are a disruptive media firm working worldwide within a complex, trending cultural landscape. Our team handles high-level strategic media consultation & mainstream publicity execution with global outreach across traditional & social media platforms, driving authentic viral moments that cut through the noise. We specialize in intense situations, providing tactical crisis PR, damage control & full-scale rebranding when everything is on the line. Operating internationally with absolute discretion, we navigate the front lines of intense victim advocacy & high-profile whistleblower cases, ensuring the narrative remains controlled, protected, & precisely targeted.

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“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” - Steve Jobs

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The noise stops here & the real strategy begins. We do not react to the culture; we command it. While others try to keep pace with the narrative, we dictate the terms of engagement. Everything is on the line & the world is watching closely to see what happens next & here is no room for error.

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DAVID SUGARMAN & RABBI PINTO

"We don't just manage the narrative; we solidify the legacy."